Curation is a major buzzword in distribution these days—some because they do it (and do it well), others because they don’t do it at all. It comes down to a matter of “taste,” which is obviously subjective, but we experience curation in various aspects of life from our choice of clothing to the food we consume.
“Curation” is selection and organization.
Some things just feel good and in applying that sentiment to entertainment, our goal is to help people spend more time watching really good films.
While what engages us reflects personal taste, there are three recurring themes in our review process:
Does a film require thought beyond what’s present on the screen? Is there a story?
Is it a visually or audibly exciting experience with regard to format, composition and design? Is this an engaging execution of this concept?
Does it express universal experiences? Can it reveal something about ourselves?
Chief | nukhu.com | Milky Way
Why do you think curation is or isn’t important?