What is “curation”?

Curation is a major buzzword in distribution these days—some because they do it (and do it well), others because they don’t do it at all. It comes down to a matter of “taste,” which is obviously subjective, but we experience curation in various aspects of life from our choice of clothing to the food we consume.

“Curation” is selection and organization.

Some things just feel good and in applying that sentiment to entertainment, our goal is to help people spend more time watching really good films.

While what engages us reflects personal taste, there are three recurring themes in our review process:

1. Concept
Does a film require thought beyond what’s present on the screen? Is there a story?

2. Aesthetic
Is it a visually or audibly exciting experience with regard to format, composition and design? Is this an engaging execution of this concept?

3. Relatable
Does it express universal experiences? Can it reveal something about ourselves?

Sanjay Singh

Chief | nukhu.com | Milky Way

Why do you think curation is or isn’t important?

Author: Sanjay Singh

Sanjay Singh is an artist from New York. He likes to imagine and build stuff. After studying Film and Television at New York University, Tisch School of the Arts, he founded nukhu (noo-koo), and produced commercial media content for healthcare providers, financial service providers, quick-service-restaurants, fashion brands, craft restaurants, alcohol manufacturers, technology groups, cannabis start-ups, non-profit organizations, and small businesses. nukhu has evolved into a community of curated stories and storytellers.